Tag: affluent segment

History: Wealthy Blue Collar Segment

By Sarah Fallaw on Jun 2nd, 2015 in Studying the Wealthy

How did the concept of The Millionaire Next Door begin? Below is a bit of history, originally published on the timeline: When did Dr. Stanley first profile the Millionaire Next Door population? Originally he used a different title in defining this segment. Dr. Stanley first coined the “Wealthy Blue Collar Segment” in a paper he wrote entitled […]