Tag: Apple

The Millionaire Next Door: a J.C. Penney Fan

By Thomas J. Stanley on Apr 30th, 2013 in Current Events

During the past two years J.C. Penney has implemented a dramatic change in its marketing strategy.  It called for greatly reducing the number of coupon/special on sale pricing and related promotional methods.  Its old method was replaced with the so-called stable, every day price point method.  And, according to The Wall Street Journal, this new strategy called for […]

The Motives of Millionaires. . .Billionaires

By Thomas J. Stanley on Sep 22nd, 2011 in Studying the Wealthy

In a recent article in The New York Times, Andrew Ross Sorkin explored Steve Jobs’ motivation for success. Mr. Jobs has clearly never craved money for money’s sake and has never been ostentatious with his wealth.  He took a $1 a year salary from Apple before stepping down as CEO. . . . Mr. Jobs, a […]