Tag: consumer behavior

Black Friday Perspectives from Millionaires

By Sarah Fallaw on Nov 23rd, 2018 in Current Events, Mentor's Corner, Psychology and Careers, Studying the Wealthy Shopping on Black Friday

Black Friday, from both a marketing and psychological perspective, was of great interest to my father, so much so that we included a question about it on the last survey we conducted on wealthy Americans for The Next Millionaire Next Door. Below is a roundup of some of the writings he and later I published […]

The Handbag Challenge

By Sarah Fallaw on Jun 14th, 2016 in Current Events, Lessons Learned

For many of us, handbags hold our entire lives. My life is held in a six-year-old mom purse, coated on the inside with a thin layer of dried Cheerio powder mixed with applesauce and regularly confused with a punching bag. I have a running joke with my colleagues at Data Points that I’m not buying a new […]