The Millionaire Next Door

happiness

Happy People Count Their Current and Future Blessings

David, a straight “A” undergraduate student of mine, once invited me over to his apartment for his wife’s “famous Sunday chili dinner.”  While driving to his apartment, I realized that they lived in what could be called the “poor side” or “industrial” part of town.  He and his wife, both 23, had two small children.  David was the …

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Cars: More Opinions than Makes and Models

An excellent article in The Wall Street Journal  by Alex P. Kellogg, “BMW Touts ‘Joy,’ Value in New Ads,” Saturday/Sunday, February 13-14, 2010, highlights the changes in the advertising themes of several prestige manufacturers of automobiles. It seems that status is out and satisfaction, value and physical properties are being emphasized.  Acura is now touting …

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