Tag: J.C. Penney

J.C. Penney Patronized by The Millionaire Next Door

By Thomas J. Stanley on Jun 24th, 2014 in Current Events

A recent article in The Wall Street Journal stated that “J.C. Penney reported quarterly results late Thursday and its shares soared 16% Friday.”  I’m delighted that J.C. Penney is rebounding from its brief and ill-advised venture into fashion boutique world.  Much of its current success appears to be a function of the company returning to […]

The Millionaire Next Door: a J.C. Penney Fan

By Thomas J. Stanley on Apr 30th, 2013 in Current Events

During the past two years J.C. Penney has implemented a dramatic change in its marketing strategy.  It called for greatly reducing the number of coupon/special on sale pricing and related promotional methods.  Its old method was replaced with the so-called stable, every day price point method.  And, according to The Wall Street Journal, this new strategy called for […]

So Many “Bargains” They’re Nearly Bankrupt

By Thomas J. Stanley on Jul 14th, 2011 in Studying the Wealthy

In spite of Dave and Linda’s high income, they are two paychecks away from insolvency.  How can this be possible?  Perhaps it has something to do with Linda’s collection of nearly 200 pairs of shoes all purchased on sale from a variety of upscale retailers.  She insists that she saved thousands and thousands of dollars by buying […]