Tag: market research

History: Wealthy Blue Collar Segment

By Sarah Fallaw on Jun 2nd, 2015 in Studying the Wealthy

How did the concept of The Millionaire Next Door begin? Below is a bit of history, originally published on the timeline: When did Dr. Stanley first profile the Millionaire Next Door population? Originally he used a different title in defining this segment. Dr. Stanley first coined the “Wealthy Blue Collar Segment” in a paper he wrote entitled […]

Ask Your Customers About Their Unfulfilled Needs

By Thomas J. Stanley on Feb 3rd, 2015 in Other

The co-founder of Nine West Shoes, Vince Camuto, recently passed away, see The Wall Street Journal.  The Nine West brand certainly rings a bell with me.  In the national survey of millionaires that was the base for my book, Stop Acting Rich, respondents were asked: What brand of shoes (for dress and/or for work) do […]