Tag: Marketing to the Affluent

The Luxury of Indiscriminate Spending

By Sarah Fallaw on Apr 29th, 2016 in Lessons Learned, Mentor's Corner, Studying the Wealthy

Think about items that could be passed down to the next generation: jewelry, artwork, a treasured photograph, or a favorite book. What about the luxury of not being frugal? The luxury to buy whatever one wants? Are affluent parents passing down that “luxury” unknowingly? For those not fortunate enough to inherit large lump sums or […]

Are Toll Collectors on Your Prospect List?

By Thomas J. Stanley on Jul 10th, 2012 in Other

RE: Toll Collectors on the George Washington Bridge According to the Wall Street Journal, . . . some toll collectors make more than $100,000 [annually with overtime] This is the equivalent of more than two and one half times what the typical American worker earns.   But toll collectors are not the only blue collar high income […]

Marketing to the Affluent in Small Towns

By Thomas J. Stanley on Mar 8th, 2012 in Other

In Stop Acting Rich, I mentioned that many farmers are wealthy because they adhere to the basic rule for building wealth: whatever your income is, live below your means.  In spite of being an affluent segment, it receives very little press coverage.  I also briefly profiled a company that was one of my first clients in the […]

Surface in the Middle of the “Affluent” Convoy

By Thomas J. Stanley on Aug 23rd, 2011 in Other

The Military Channel recently broadcast a program that dealt with famous submarine captains.  I was particularly interested when I saw an interview with Otto Kretschmer, the most productive submarine skipper in the Atlantic theatre during World War II.  In Marketing to the Affluent, I mentioned reading the book, Memoirs: Ten Years and Twenty Days, by Karl Doenitz, the head of […]

Job Search 101

By Thomas J. Stanley on Aug 4th, 2011 in Mentor's Corner

Would you like to work for a business owner who is a millionaire next door type?  If so, pretend for a few minutes that you are one.  As a millionaire, you probably spend at lot of time time reading the trade/professional journals of your industry and the industries you service. As a successful  business owner, the classified “businesses for […]

Job Search: Cold Call the Millionaire Next Door

By Thomas J. Stanley on Jul 28th, 2011 in Mentor's Corner

Has your job search been unsuccessful?  Perhaps you are using the wrong strategy.  What should you do when the herd of millions of job seekers is all e-mailing its credentials to prospective employers every day?  “Don’t follow the herd.”   Begin to do things differently by using your courage, tenacity and creative intellect. Recently I reconnected with T.C. whom […]

Dry Cleaners – Richer than their Customers?

By Thomas J. Stanley on Jan 4th, 2011 in Studying the Wealthy

Recently, Karl Sakas wrote an interesting blog, Stumbling Onto The Millionaire Next Door.  I got a million dollar surprise when I picked up my dry cleaning . . ..Waiting in line to pay $1.79 per shirt, I noticed an unexpected envelope on the counter.  The return address had a “Milliman” logo.  That wouldn’t mean anything […]

Good Business in Bad Times

By Thomas J. Stanley on Nov 30th, 2010 in Current Events

An article recently crossed my desk which indicated that donations to noble causes by the affluent had declined significantly during the latest economic malaise.  If your job is to raise money for one or more of these causes, how should you respond to this news?  It’s logical to assume that your business will decline parallel to the overall trend.  This is […]

How Wealthy Should You Be?

By Thomas J. Stanley on Aug 26th, 2010 in Mentor's Corner

Many people have contacted me since I first published the Wealth Equation in Marketing to the Affluent, aka marketing to the millionaire next door.  They seek yet another form of special dispensation.  Most often these people are in their 20s, 30s and some 40s.  They argue that they haven’t been working long enough to accumulate what […]

The Magic of Thinking Big

By Thomas J. Stanley on May 18th, 2010 in Books and Publications

Are you frustrated about the way your career is unfolding?  Perhaps you are not achieving what you should be given your hard work and discipline.  If this is the case you may wish to read the perennial bestseller, The Magic of Thinking Big, by Dr. David J. Schwartz.  Dave and I were on the marketing […]