Tag: Myron Ullman

The Millionaire Next Door: a J.C. Penney Fan

By Thomas J. Stanley on Apr 30th, 2013 in Current Events

During the past two years J.C. Penney has implemented a dramatic change in its marketing strategy.  It called for greatly reducing the number of coupon/special on sale pricing and related promotional methods.  Its old method was replaced with the so-called stable, every day price point method.  And, according to The Wall Street Journal, this new strategy called for […]