The Millionaire Next Door

Toyota

What Does the Millionaire Next Door Read? Trade Journals

If your local library does not carry the periodical Automotive News, it might be worth your while to request that it do so.  The trade journal is a bit pricey for an individual to purchase.  But in my business this weekly periodical is a very important source of information about what some people refer to as “the …

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Young Married Couples: Follow the Ways of The Millionaire Next Door

Love should be the basis for a long and happy marriage. But even deep affection can be tarnished if a couple does not share the same goals and objectives.  J and J, both 28, are getting married this fall.  He is an engineer; she is an accountant.  Neither have any debt. Their combined 2013 income will be nearly $150,000 …

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Manufacturer with Smallest % of Subprime Car Buyers: Honda

Early in my career I wrote an article entitled “Why You’re Not as Wealthy as You Should Be.”  It was published in Medical Economics and later extracted for Reader’s Digest.  Much of the details were later incorporated into my books.  Those who have accumulated significantly less wealth than the norm for their respective age and income …

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Toyota: 1st in Quality and #1 Among Millionaires

I have always been fascinated with the studies conducted by Consumer Reports that contrast the price of various brands with their quality and endurance.   Often it seems that those brands of products which are in the higher priced categories are not found to be of the highest quality.  Of course, there are many definitions and components to …

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Frugal Millionaire with a Mercedes? II

In my last blog I profiled the “used vehicle-prone shopper” category of the millionaire next door population.  I also briefly mentioned an engineering professor who detailed his latest car purchasing experience.  “The sight of cash has a powerful effect on some people.  Accordingly, I took $2,000 in twenty dollar bills from my emergency cash reserve. …

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Cars: More Opinions than Makes and Models

An excellent article in The Wall Street Journal  by Alex P. Kellogg, “BMW Touts ‘Joy,’ Value in New Ads,” Saturday/Sunday, February 13-14, 2010, highlights the changes in the advertising themes of several prestige manufacturers of automobiles. It seems that status is out and satisfaction, value and physical properties are being emphasized.  Acura is now touting …

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